Onlia Insurance
Creating a new online destination for home and auto insurance consumers
THE IDEA
Go Online with Onlia: A modern platform made to simplify protection.
From TV and digital to OOH and social, every touchpoint reinforced the same message, Onlia is insurance that fits in your pocket and works on your terms. We focused on three key brand assets, colour, clarity and the cloud, to create a system that felt fresh, modern and unmistakably Onlia. Over several years, we scaled the campaign while evolving the story, turning a new brand into a new standard.
A
Where the audience is headed
People want insurance that fits their life
Today’s consumers expect every essential service to be accessible from their phones, insurance included. But most online offerings still feel like offline systems in disguise. Onlia had the chance to meet modern expectations with a user-first experience: flexible, intuitive and refreshingly simple.
B
Where the brand is headed
FROM CROWDED CATEGORY TO CLEAR ALTERNATIVE.
Onlia entered the Canadian insurance market in 2019 with a bold promise to make buying and managing home and auto insurance easy. Entirely online. But with low awareness and a crowded, complex category, we needed to break through and earn trust with digital-first consumers looking for a smarter alternative
C
Where the culture is headed
IN A CATEGORY FULL OF CLUTTER, CLARITY BECAME THE COMPETITIVE EDGE.
The insurance space is loaded with confusion, complexity and fine print. Onlia stood out by standing for clarity, in design, in messaging and in experience. We built a brand that made it easier to understand, easier to use and easier to trust.
102% increase in daily policy sales within the first year.
+33% lift in prompted brand awareness.
+85% growth in overall ad awareness.