Different brands. Different needs. Every project creates a special relationship between the brand and the consumer.
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// BRANDING // CASE STUDIES // REAL ESTATE //
// BRAND CAMPAIGN // NOT FOR PROFIT //
Our blog’s purpose is to share information and more importantly,
to spread ideas.
to spread ideas.
Social Media is a Bad Word.
Posted to BLACKJET INK CREATIVITY SOCIAL MEDIA | Friday August 27, 2010
The world is still dominated by “traditional” agencies. Marketing firms who are afraid to step out of their comfort zone. They still have the ear of their clients but the problem is that traditional strategies alone aren’t yielding the same results as they used to. We all know it – it’s no secret. Read more…
Name a Toronto Landmark. Win $5000.
Posted to BLACKJET INK CREATIVITY | Monday July 12, 2010
Hey, we’re relinquishing our branding duties and crowdsourcing a name for our latest assignment. Our clients (Cityzen/Fernbrook/Castlepoint) are launching a new condo tower at an awesome location in downtown Toronto right at the corner of Yonge St. and The Esplanade. Read more…
Thank You G8 Summit.
Posted to BLACKJET INK CREATIVITY GENERAL | Thursday June 24, 2010
Government branding assignments can be excruciatingly loooong drawn out processes. Unless of course, there’s some international pressure. Thankfully for us, the G8 Summit is being held in Huntsville this week. So approximately 3 years after rolling out the new brand and all of its elements, our wayfinding signage was introduced to the Township of Muskoka Lakes.
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Toronto Earthquake Footage from Blackjet
Posted to BLACKJET INK GENERAL | Thursday June 24, 2010
Real time footage from Toronto’s Massive earthquake.
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