• Cultivating the
    New Media Landscape

    It’s no surprise that the media landscape has shifted. Traditional advertising’s effectiveness has been dwindling for some time. Read More
  • Cultivating the New Media Landscape

    Online advertising has been around for years but most marketers have treated it like a novelty. And of course, there’s social media. Everyone’s talking about it but few are truly leveraging its power. That’s where we come in. We help clients understand this new landscape and more importantly, we help them leverage it with real business results. Want to know more? Just send us an email. Or post a message on our wall. Or tweet us. Of course, it’s ok to call us, too.
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Our blog’s purpose is to share information and more importantly,
to spread ideas.

Everyone’s talking about Blackjet…again.

Thanks to Stimulant for posting our irreverent Christmas Greeting replacement (C.H.E.E.R.) on their site. They also sent it out to all their subscribers. Wicked. Read more…

Holiday etiquette meets your mother’s tongue.

At Blackjet, we’re a bit different. Even at Christmas. When we were tasked to create our company holiday greeting, we treated it the same as anything else we work on. Make it fearless. Make it creative. Make it good. That said, the usual lame-ass animation or e-card or old-fashioned-warm-fuzzy card was out of the question. Read more…

Thoughts on the Future of Radio

The music industry certainly ain’t what it used to be. First Napster, then ultimately iTunes completely changed the game. Terrestrial radio has lost audience to iPods, Internet and Satellite Radio. And costs have never been higher to run a traditional broadcasting company in this country.

How do they compete with all of the emerging platforms? They don’t. But they should consider joining them. It struck me when I was listening to a new Black Keys song on the radio. My first thought “I love this song. I hope I remember to download it from iTunes tonight.” Wait a minute. Isn’t this the same problem most traditional media suffers from? A 1-sided communication with its audience? Why can’t I download the song right now? While I’m in the car. Captive. I want this song now. And I’m willing to pay for it.

Traditional radio still has the ability to deliver mass audience. They should give Apple a call. Imagine: Listen. Love. Download. How great would that be?

So Much Love for Print

There are just some things digital can’t do. We recently designed this magazine cover for a local Home publication. The focus of the cover was a feature story on a housing development in Georgetown. The brief was simple: it’s a great place to raise a family. Read more…