to spread ideas.
Everyone’s talking about Blackjet…again.
Posted to BLACKJET INK CREATIVITY GENERAL SOCIAL MEDIA | Tuesday December 20, 2011
Thanks to Stimulant for posting our irreverent Christmas Greeting replacement (C.H.E.E.R.) on their site. They also sent it out to all their subscribers. Wicked. Read more…
Holiday etiquette meets your mother’s tongue.
Posted to CREATIVITY | Tuesday December 13, 2011
At Blackjet, we’re a bit different. Even at Christmas. When we were tasked to create our company holiday greeting, we treated it the same as anything else we work on. Make it fearless. Make it creative. Make it good. That said, the usual lame-ass animation or e-card or old-fashioned-warm-fuzzy card was out of the question. Read more…
Thoughts on the Future of Radio
Posted to BLACKJET INK CREATIVITY GENERAL | Thursday September 22, 2011
The music industry certainly ain’t what it used to be. First Napster, then ultimately iTunes completely changed the game. Terrestrial radio has lost audience to iPods, Internet and Satellite Radio. And costs have never been higher to run a traditional broadcasting company in this country.
How do they compete with all of the emerging platforms? They don’t. But they should consider joining them. It struck me when I was listening to a new Black Keys song on the radio. My first thought “I love this song. I hope I remember to download it from iTunes tonight.” Wait a minute. Isn’t this the same problem most traditional media suffers from? A 1-sided communication with its audience? Why can’t I download the song right now? While I’m in the car. Captive. I want this song now. And I’m willing to pay for it.
Traditional radio still has the ability to deliver mass audience. They should give Apple a call. Imagine: Listen. Love. Download. How great would that be?
So Much Love for Print
Posted to BLACKJET INK CREATIVITY | Tuesday July 12, 2011
There are just some things digital can’t do. We recently designed this magazine cover for a local Home publication. The focus of the cover was a feature story on a housing development in Georgetown. The brief was simple: it’s a great place to raise a family. Read more…