Zibi
A unifying identity for a one-of-a-kind capital district.
THE IDEA
Tied Together: A symbolic identity that stitched a two province project into one shared story.
We developed a dynamic ribbon motif inspired by global symbols of celebration. The ribbon became a metaphor for unity, weaving its way through the campaign’s print and digital assets, connecting construction hoarding across the site and inspiring a signature event series that introduced Zibi to the public.
A
Where the audience is headed
Two provinces, two perspectives, one shared future.
Our research revealed two very different audiences with different motivations and expectations. But while residents in Ontario and Quebec saw the project through different lenses, they shared a desire for connection, culture and progress.
B
Where the brand is headed
A massive waterfront development needed a message as ambitious as its scale.
Zibi is a 35-acre sustainable, mixed-use community by Dream, uniquely located in both Downtown Ottawa and Gatineau. That meant two provinces, two languages, two tax systems and two distinct cultures. We needed to develop a brand that could speak to and unite both sides of the river.
C
Where the culture is headed
Big, borderless ideas are shaping tomorrow’s communities.
As cities grow and shift, leading developments are thinking beyond spatial, cultural and political boundaries. Zibi’s story wasn’t just about buildings. It was about building bridges. The brand had to reflect a more inclusive, imaginative idea of place.
Drew high-profile commitments including Cirque du Soleil.
Generated national and international coverage that amplified Zibi’s story.
Established Zibi as a defining feature of the National Capital Region.