Yonge + St Clair
Changing the culture to raise the real estate value of a Toronto neighbourhood.
THE IDEA
Yonge + St. Clair: Bringing residents back to create a neighbourhood on the rise.
The strategic platform focused on reactivating the community by encouraging residents to rediscover their neighbourhood. The ‘+’ symbol served as a unifying visual representing the intersection and the promise of positive growth and communicated the brand’s commitment to progress and connection.
A
Where the audience is headed
A foundation of prestige and potential driving future revitalization.
The neighbourhood is home to influential residents including CEOs, industry leaders, celebrities, and athletes. Their presence establishes a foundation of prestige and potential. This existing community shapes the future identity of the area and offers the opportunity to create a cultural ripple effect that can drive the neighbourhood’s revitalization.
B
Where the brand is headed
Building a vibrant, sophisticated destination at a historic intersection.
Slate Asset Management’s acquisition of GE’s Canadian real estate portfolio included a unique opportunity to redefine the community around Yonge Street and St. Clair Avenue. Owning all four corners with office, retail and development land, Slate aimed to transform this neglected but affluent Toronto neighbourhood into a desirable destination to live, work and play.
C
Where the culture is headed
A neighbourhood ready to evolve without losing its refined identity.
Shifts in urban lifestyles and expectations have created a growing desire for a more vibrant, engaging local culture. The community was poised to embrace fresh energy, new stories, art and experiences, that respect its heritage while inviting more social connection and activity. This cultural moment created the perfect foundation for transformation.
95% occupancy across commercial spaces.
Completed over one million square feet of leasing activity.
+35% increase in property value across the Yonge + St. Clair portfolio.