Hazelview
Rebranding an 11Bn investment giant.
THE IDEA
We Look Closer: An unexpected yet powerful idea that resonated internally and externally.
The new name, Hazelview, and its identity sprang from a simple promise, to find value in people and places by looking closer. A visual system and messaging platform brought the idea to life across offices, investor decks and digital channels, unifying culture around a clear vision.
A
Where the audience is headed
Investors and employees want clarity and confidence.
Markets react quickly to uncertainty. Fund managers look for stability, while employees want a purpose they can share. A successful rebrand would need to communicate strength, vision and continuity in a single story everyone could believe.
B
Where the brand is headed
From corporate split to unified identity.
When Timbercreek divided into two separate companies, one kept the name and the other needed a fresh start. The new firm had to unite four global offices, 1000 employees and two operational units under one banner. It also had to explain the name change, reassure investors and prove that business momentum would continue without interruption.
C
Where the culture is headed
Performance still matters but purpose matters more.
Real-estate investment marketing often stops at numbers. Senior-leadership workshops revealed a deeper, people-first belief inside the company, success comes from seeing potential where others do not. That insight shaped a brand ethos that felt true internally and resonated externally.
Funds under management continued at historical growth rates with no client loss.
+250% increase in website traffic after launch.
60% rise in brand awareness among fund managers.