Assembly Park
Shaping York Region’s newest creative district.
THE IDEA
Assembly Park: A community built for creative collisions.
The name captured the vision: a dynamic neighbourhood where people, ideas and experiences come together. And that vision shaped everything from branding to site planning. We further activated the site through pop-up cultural events, and launched Assembly Studios: a temporary arts hub that brought early energy to an unbuilt site.
A
Where the audience is headed
A new generation is choosing neighbourhoods for what they represent.
Vaughan’s future residents and visitors weren’t looking for another suburb, they were looking for culture, community and creative energy.
B
Where the brand is headed
Turning a big-box site into Vaughan’s next cultural destination.
QuadReal Property Group had a bold vision for a 75-acre retail site in the heart of
Vaughan’s emerging downtown. A dense, walkable, mixed-use neighbourhood where people could live, work and gather. But before any building could begin, the project needed a name and a cohesive strategy.
C
Where the culture is headed
Creativity is becoming the new cornerstone of community planning.
Cities compete for talent by creating energy alongside infrastructure. Across North America, neighbourhoods are shaped as much by possibilities as by buildings. From day one, we were determined to embraced arts, events and culture- led planning to create a district that draws attention.
CULTURE
Arts-led events and Assembly Studios set the tone for a creative district.
TENANTS
Strong residential interest and commercial leasing activity followed.
MOMENTUM
Early branding and activations positioned Assembly Park as Vaughan’s creative hub.