Triumph Condos:
Zero Mortgage Event.

The Background

Our friends at SigNature Developments were at it again with a special promotion offering consumers an entire year of mortgage-free living. The offer was big, the budget, well, not so much.

The Idea

With a shoestring media budget and a few favours from our favourite production company, we decided to launch the promotion virally. First a pseudo Facebook profile was created. Her name was Carolyn May. She joined every local community group available on FB. She began by complaining about how poorly treated she was by her landlord and that she was ready to move out. She began asking people if they new of any condos in the area. Over the course of time, she found her dream home at Triumph becoming a huge advocate for the brand. Her page received so much activity that Facebook shut it down for 24hrs. Later we produced a video hosted by a super-cheesy, mock brand representative who interviewed purchasers of competitive condos if they had heard about the event. Their reactions were hilarious.

The Result

In just days the videos received over 5,000 views on YouTube. Finally a radio campaign was introduced. The result was the client sold more condos in that one month than the previous six months combined.