Endras BMW
Obsessed with performance

The Background

We all know the BMW brand. It represents a marriage of sophistication and performance. When we met with the fine folks at Durham BMW, they wanted to rebrand to hit the BMW enthusiast community. Essentially, they wanted to position themselves as a place for the performance obsessed.

The Idea

The first thing was to rebrand the name from Durham BMW to Endras BMW. Though it was the owner’s family name, it was a statement of heritage and (for anyone who knows the Endras family,) a true passion for performance. The second step was to create a website that hit the positioning.

The Result

We created a website for the performance obsessed. It’s a website that fulfills BMW’s promise of sophistication and JOY. While being functionally driven, the site provides articles, social media and engages the enthusiast community.

The Website

http://www.endrasbmw.com