ROCK:
A Rebrand.

The Background

Halton Child and Youth Services is a cause near and dear to our hearts. It is an organization that deals with children’s mental health issues. With multiple locations, child psychologists, and clinicians on staff, the team is focused on eliminating the wait list in Ontario that is over 7,000 children deep awaiting help. Their challenge? Nobody could remember the name, which was especially problematic when looking for donations.

The Idea

After undergoing research and establishing their brand positioning, a rebrand was deemed necessary. The name ROCK (Reach Out Centre for Kids) was recommended. The identity was designed and a brand launch campaign was utilized to kick-start fundraising efforts.

The Result

Shortly after the rebrand, it was selected as the charity of choice for the Canadian Open (the Canadian PGA Tour stop). Today, ROCK is well on its way to becoming self-sustaining not-for-profit organization and helping even more kids.