1KW:
Brand Development & Launch.

The Background

Blackjet was tasked with naming and developing the visual identity for this upstart photography studio.

The Idea

Based on the studio’s philosophy of ‘capturing emotion,’ we developed the name 1KW (A Thousand Words Photography). An evocative logo was developed made up of various emotional words.

The Result

The lead photographer embraced the identity so much that from time to time, he will approach people on the street, ask them how they’re feeling and capture the moment on the spot. Here’s to living the brand!