Thanks to Stimulant for posting our irreverent Christmas Greeting replacement (C.H.E.E.R.) on their site. They also sent it out to all their subscribers. Wicked. Read more…

At Blackjet, we’re a bit different. Even at Christmas. When we were tasked to create our company holiday greeting, we treated it the same as anything else we work on. Make it fearless. Make it creative. Make it good. That said, the usual lame-ass animation or e-card or old-fashioned-warm-fuzzy card was out of the question. Read more…

The music industry certainly ain’t what it used to be. First Napster, then ultimately iTunes completely changed the game. Terrestrial radio has lost audience to iPods, Internet and Satellite Radio. And costs have never been higher to run a traditional broadcasting company in this country.

How do they compete with all of the emerging platforms? They don’t. But they should consider joining them. It struck me when I was listening to a new Black Keys song on the radio. My first thought “I love this song. I hope I remember to download it from iTunes tonight.” Wait a minute. Isn’t this the same problem most traditional media suffers from? A 1-sided communication with its audience? Why can’t I download the song right now? While I’m in the car. Captive. I want this song now. And I’m willing to pay for it.

Traditional radio still has the ability to deliver mass audience. They should give Apple a call. Imagine: Listen. Love. Download. How great would that be?

There are just some things digital can’t do. We recently designed this magazine cover for a local Home publication. The focus of the cover was a feature story on a housing development in Georgetown. The brief was simple: it’s a great place to raise a family. Read more…

There’s a downside to the information age: Everyone becomes an armchair expert. There’s a statistic for everything. “54% of adults used the internet for political purposes, 65% of adults sleep with their cell phone, a new study shows social media doesn’t impact online sales”.

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Just before Christmas, we had a regular scheduled meeting with Endras BMW. What came out of it was anything but regular.
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We undergo dozens of branding assignments each year on behalf of our clients. Old school brand experts have always preached that whatever your brand promise is, you must live up to it. Most brands paid this notion lip service and got by. Probably not an effective strategy, but it always made the CMO feel good about themselves.

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As our agency grows and more people are added, an increasing need emerges for more structure and process. This is a huge dilemma. Though our best creative work comes from organic development, it’s not ideal. In fact, it can be a very frustrating process for creative people when parameters are too loose. Read more…

And that was just the tip of the iceberg. When we decided to crowdsource the name for one of downtown Toronto’s newest condos, our goal was to build awareness and excitement online in a very crowded marketplace. Read more…

During the month of November the men of Blackjet are growing moustaches and awareness for prostate cancer. For 30 days, 6 hairy dudes will raise money for this important cause. To track our daily progress, and to donate, visit our Movember Facebook page.